What CFOs Can Learn from Great Storytellers

What CFOs Can Learn from Great Storytellers

In today’s data-heavy business environment, the most effective CFOs are more than just financial stewards. They are strategic storytellers. In this article, I reflect on insights shared by Alan Haughie, CFO of Louisiana-Pacific Building Solutions, at a recent CFO Leadership Council event. We explore how financial presentations can move beyond charts and dashboards to deliver clear, compelling narratives that drive alignment and action.

Learn why great CFOs must be deliberate, craft a narrative arc, and show up with authenticity. Storytelling is the skill that shifts financial leadership from simply reporting results to influencing decisions.